North American Multi-Jurisdictional 2nd Chance Lottery Promotion
The $1,000,000 SWEEP, a multi-jurisdictional second-chance lottery promotion that brings the excitement of the iconic Supermarket Sweep game show to North America. This unique promotion combines nostalgia and thrilling prizes, offering players the chance to win cash, free groceries, and even participate in their very own “Supermarket Sweep” experience.
Live the Sweep Life!
Atlas Experiences has secured the licensing rights for the iconic Supermarket Sweep brand, bringing this nostalgic game show to the lottery industry through the $1,000,000 SWEEP promotion.
There’s a chance to win down every aisle with the custom Supermarket Sweep Game Show! It’s too sweep to miss!
Video Concept
Mini Sweep Activations
Through partnerships with grocery retailers and strategic retailer engagement, $1,000,000 SWEEP aims to create impactful, in-store winning moments and attract foot traffic with prizes tailored to today’s economic needs.
The campaign features Mini Sweeps, smaller activations at select grocery stores that increase brand presence and excitement. These events lead up to the $1,000,000 SWEEP finale, where players compete in Las Vegas for a chance to win up to $1 million.
Supermarket Sweep ®/© FremantleMedia North America, Inc. 2024.